![]() ![]() ![]() Armed with this information, advertisers can create better marketing campaigns and budget better. The distributed ledger its built on can collect accurate data on where the adverts are going and just how effective they are. While it keeps people’s identity secure, however, BAT also commodifies users’ attention. ![]() At its heart is a web-browserthat blocks adverts and keeps personal data and people’s identities, protected. What is BAT?īAT is a utility token, designed initially as part of a whole new digital advertising platform known as Brave. Hackers meanwhile, set up fake websites to collect revenue for ads no one actually sees, and worst of all, users are endlessly spammed as they travel across the web.Ĭould Basic Attention Token help the advertiser, the publisher and the user? We’re about to find out. An overly complicated supply chain means advertisers pay substantial sums for very little return. However, online advertising has more in common with the Wild West than Mad Men. ![]()
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